Entries in accenture (1)

Sunday
Dec132009

Hold That Tiger

These days, Tiger's got a little less to smile about. These days, Tiger's got a little less to smile about."It's a widely held belief that men who wear Le Tigre sportswear get widely held." And so concluded one of the top commercials of 1984, a promotion for a preppy brand of clothing that's now largely forgotten. But that slogan could easily be updated for 2009: "It's a widely reported story that men named Tiger Woods get widely held." Though he has had a very generous helping of embraces from adoring women, the celebrity golfer is now paying the price with a public that is adoring him a whole lot less.

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